The first conference in Jyväskylä targeting the agility of IT organizations, management, sales, and customer development.

This is the place to get new ideas and network with other passionate agile practitioners.

Best of all, the conference is free for all interested!

The conference takes place on 18th April 2012 at Agora building of University of Jyväskylä, Finland.

Registration is closed

Idea helper from left Idea helper from right


10:30-11:30 Gathering and opening

Keynote: Agile Beyond the Hype! – What You Really Need to Know Before You Jump In – Vasco Duarte

Many companies adopt Agile because it is the natural thing to do. But do they know what they are getting into? In this talk we will use some anecdotes and lessons learned from Agile adoption to build a model that will hopefully help our companies adopt Agile in a way that affects positively their business.

Questions we try to address will include: How does Agile affect functions outside development? How to bring the benefits of Agile to non-development functions? What can Agile affect my bottom line?


Beyond Scrum: Building Agile Organizations – Mika Korhonen and Ville Törmälä

Prevailing organizational structures are from the last century. Complete reorganization of traditional business and operation models is needed to support modern way of creating software. Agile transformation requires a holistic approach – makeover to something new is as much about culture, attitude and values as it is about structures. Active unlearning of old traits is needed in order to make room for the new.

Straight talk, absolutely honest, frank and open conversation about both problems and successes, is a necessity of developing an agile culture. To have lasting and sustained results, understanding of underlying values and principles is essential. Role of change agents and other people supporting the transition is important in the cultural change. Fix-it-all methods and best practices won’t help as every person, team, and organization needs to find their own inspect-and-adapt path in the search for renewal.

13:00-13:45 Break and free snacks

Does Your Customer Feel Delighted? – Roman Smirak

Today’s market is rapidly changing. Equipped users no longer accept or buy tools not reflecting perfectly their needs and buy instead “+1” recommended products providing “delight factor”. Typical company introduces structured and hierarchical organization in order to deal with complex task decomposition. We have horizontal silos in separate Sales or Market, R&D and Operations units, and vertical management layers introducing another communication challenge. When we dig in with a simple question – “Who is your customer? What value do you create?” – people get usually surprised and don’t have confident answer. Fundamental understanding of customer need is desperately missing or not properly reflected in every day’s work inside R&D or Operations. Demand for speed and faster delivery generates more haste in the immature organizations and leads to half-ready solutions not delighting their users. As a result, your customers buy other products.

In his speech, Roman uncovers how to radically change that without any “yet another major restructuring or organizational transformation”.

14:30-15:00 Break

System's Conditions – Why Operational Delivery Is Not Always Enough? – Hermanni Hyytiälä

An organization is an example of human centered system. In this context, a system commonly consists of the surrounding environment, the individuals working in the organization, and agreed principles and objectives. System's conditions, in other words the design and management of work in a system, can fundamentally affect the qualities and effectiveness of the system. Such is the situation especially in knowledge work, where interactions and interdependencies between people within the system are often complex.

In this session, Hermanni will discuss system's conditions in the context of software development: why they exist, what they are, some common examples, why they are relevant for agile teams and what is needed to change them.

15:45-16:15 Break

Customer Development – Marko Taipale

Customer Development is a framework for discovering and validating the right market for your idea, building the right product features that solve customers’ needs, testing the correct model and tactics for acquiring and converting customers, and deploying the right organization and capabilities to scale the business.

In this session Marko will explain the essentials of Customer Development framework and demonstrate how to apply Customer Development in practice.

17:00-17:30 Closing

The official drinkup follows the programme at Bar Hemingway's, Kauppakatu 32, starting at 19:00.





Vasco Duarte

Currently an Agile Coach at Avira, Vasco Duarte is an experienced Product and Project Manager. Having worked in the software industry since 1997, Vasco has also been an Agile practitioner since 2004, he is one of the leaders and catalysts of Agile methods and Agile culture adoption at Avira and previously at Nokia and F-Secure.

Vasco Duarte closeup

Hermanni Hyytiälä

With more than 13 years of experience in IT industry, Hermanni Hyytiälä has profound understanding of various aspects of software development including development, team leadership, management, training, and coaching. In the recent years, Hermanni has been successfully applying Agile and Lean methods, and more recently been both a practioner and advocate of using the Kanban Method, Systems Thinking, and Complex Adaptive Systems for knowledge work. Currently Hermanni works for Reaktor as a Principal Consultant.

Hermanni Hyytiälä closeup

Marko Taipale

Marko Taipale is an entrepreneur in Helsinki specializing in management of Agile and Lean product development processes. He is a co-founder and Chief Technology Officer of Huitale with over 14 years of experience in software development. He has helped a number of companies to transform to Agile.

Marko Taipale closeup

Roman Smirak

10 years back, while delivering innovative software for Borland, Roman Smirak met co-inventors of FDD method and that introduced him to Agile and Lean way of working. Since then he worked in telecommunications domain to develop complex 3G systems with Agile and Lean methods. 5 years back, he co-founded a team of coaches to support other teams in need. Since then he and his team have helped dozens of other teams to deliver faster customer delight. He is now a core team member of Lean@Tieto – helping 18 000 people company to become agile and lean.

Roman Smirak closeup

Mika Korhonen

Mika has worked virtually in every role within software development business over the years. Combination of values like trustworthiness and justice, balanced with love, care and moderation, applied in spirit of bravery and integrity describe well his nature. Currently he is involved with a transforming process within an organization to replace command-and-control style with a values-based culture by aligning business around Agile development methods. He has learned with his colleagues how to apply values in their everyday work, how the people can develop their personal virtues based on their values and how to support personal growth process in others.

He is also serving as a member of the EBBF Governing Board. By its vision it is “contributing to a prosperous, sustainable and just civilization by promoting and applying ethical values, personal virtues and moral leadership in business and civil society”. Over the years he has given many workshops and talks around values-based leadership, and participates actively in discourse on the subject.

Mika Korhonen closeup

Ville Törmälä

Ville Törmälä has been involved in many types of software development efforts ranging from small projects to big programs over the years. Recently he has worked as a change agent, facilitator, and Agile coach in an effort to help an organization to become more agile. Ville is interested in how to apply Agile elements in an organizational context. He believes that self-organization, emergence, and empiricism can be the corner stones in an organizational level as well. Ville has proven grass-root level experience in Agile software development in Scrum Master and Product Owner roles.

Ville Törmälä closeup

The conference takes place at Agora building of University of Jyväskylä

Mattilanniemi 2, 40100 Jyväskylä, Finland | -

Agora building entrance

The Agora building is 1.3 kilometers southwest from city centre. It is easy to walk there alongside Jyväsjärvi lake. Alternatively, you can take a taxi, or go by bus. Buses 5, 20, and 26 drive via Mattilanniemi.

Note: the university does not have much vacant car parking lots. If you arrive by car, you should prepare to park it somewhere in downtown.

The conference is organized by Agile Jyväskylä ry

Agile Jyväskylä is a non-profit organization for spreading knowledge and practices about Agile methods, and fostering IT professionalism in Central Finland.

For questions, send email to

Sponsors and friends:

Tieto logo Reaktor logo Digia logo Landis+Gyr logo University of Jyväskylä IT logo Elinkeino, liikenne- ja ympäristökeskus logo Tekes logo Geek collision logo Agile Finland logo
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